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Meet Us On The Cape at 2 North Street Mashpee Commons For Our Summer Pop-Up until Sept. 13th!

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Vanilla Waves Lifestyle Store
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About Us

ABOUT US

Vanilla Waves was born on Cape Cod, inspired by summers spent by the ocean. What started in 2020 as a small Etsy shop has grown into a full lifestyle brand and store. Today, Vanilla Waves blends the charm of coastal New England with a modern, laid-back vibe, offering clothing and accessories designed for comfort, style, and everyday wear.

VANILLA WAVES

Rooted in the energy of beach days, boat rides, and late summer nights, Vanilla Waves brings a trend-forward twist to the classic Cape Cod style. Our best-selling sweatshirts and matching sets reflect the carefree spirit of life by the ocean, while our retail store expands on that vision — curating pieces that feel fresh, stylish, and part of the lifestyle we love. More than just clothing, Vanilla Waves is a community that celebrates positivity, connection, and the joy of coastal living.

VISION

Vanilla Waves is more than a brand — it’s a lifestyle. We’re building a space that blends our own line of loungewear with carefully chosen pieces that inspire everyday style. Our vision is to grow Vanilla Waves into a destination — both online and in person — where people can shop, connect, and embrace the timeless yet trend-driven coastal lifestyle we represent. From Cape Cod to beyond, we’re here to bring that feeling of endless summer to life.

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