Vanilla Waves was born on Cape Cod, inspired by summers spent by the ocean. What started in 2020 as a small Etsy shop has grown into a full lifestyle brand and store. Today, Vanilla Waves blends the charm of coastal New England with a modern, laid-back vibe, offering clothing and accessories designed for comfort, style, and everyday wear.

Rooted in the energy of beach days, boat rides, and late summer nights, Vanilla Waves brings a trend-forward twist to the classic Cape Cod style. Our best-selling sweatshirts and matching sets reflect the carefree spirit of life by the ocean, while our retail store expands on that vision — curating pieces that feel fresh, stylish, and part of the lifestyle we love. More than just clothing, Vanilla Waves is a community that celebrates positivity, connection, and the joy of coastal living.

Vanilla Waves is more than a brand — it’s a lifestyle. We’re building a space that blends our own line of loungewear with carefully chosen pieces that inspire everyday style. Our vision is to grow Vanilla Waves into a destination — both online and in person — where people can shop, connect, and embrace the timeless yet trend-driven coastal lifestyle we represent. From Cape Cod to beyond, we’re here to bring that feeling of endless summer to life.