About Us

Est. 2023

Caroline Lynch is the 22 year old owner of Vanilla Waves, a New England summer inspired lifestyle brand. During the fall of 2020, Caroline began selling jewelry to friends in the hallways of high school. Spring came around and she no longer was able to attend school in person due to covid. Not long after she created her Etsy store "CapeCaroline", and began selling jewelry online. After three years of success on Etsy she decided to design her own clothing collection along with other accessories and rebranded to Vanilla Waves. This has led to the launch of her own brand!

Vanilla Waves

Growing up on Cape Cod, she was inspired by the fun & active lifestyles around her. She began to design and create sweatshirts & accessories made to elevate the lifestyle she loves even further in order to capture the amazing vibes from a summer on the Cape.

Vision

Caroline's all about encapsulating those Cape Cod vibes. Picture rocking that endless summer energy with every piece you throw on. Vanilla Waves is all about maxing out on comfy, trendy clothes. We want you feeling confident and ready for whatever, like you're living that endless summer vibe all year :)